Eldorado Tires

Rice Tire Eldorado Tires Logo

Did You Know?

Did you know that Eldorado Tire®, has been supplying independent tire dealers throughout North America since 1966?  They started as a member-owned, private brand tire company, and now more than 54 years later, they’re one of the leading suppliers in the replacement tire market. Thanks in no small part to their four founding tenets – Performance, Engineering, Quality and Value – Eldorado Tire is a cornerstone of reliability and quality for our customers, and every purchase is an invitation to “Discover the Legend in Tires!”

Why should you choose Eldorado Tires?

At Eldorado, they always strive to deliver the highest quality products.  It’s dealer programs are structured to not only to help it’s dealers but to help you, the consumer as well.  The Top-notch service and support you deserve is provided by our complete line supplier, Rice Tire.

Quality & Value

Today’s drivers need tires that confidently take them on long-distance highway trips, up and over off-road adventures, and through rugged job sites. Eldorado tires exceed performance demands, mile after mile. But the best part though? Our quality tires come without the heavy price tag because we strive to be the value leader.

Rice Tire is proud to be a complete line Eldorado Tires dealer and supply tires to our customers through our network of 11 retail locations.