Our History

PRESERVING OUR HISTORY

Rice Tire is a 4th generation family owned independent tire dealership that began in 1929 as a gas station. We currently operate a network of 12 tire & service centers and 2 retread plants in the mid atlantic region. The 909 N. East Street facility in Frederick, Md serves as Rice Tire’s corporate office. Donald Rice, Sr. passed away in 1987. Ken Rice, Chairman of Rice Tire and the youngest of Donald Rice’s three sons, took over leadership in 1975 and ran the company for over 30 years. The company is now run by a management team led by Ken’s son in law, CEO Chris Chase.

                                            LOGO HISTORY

PRE-2014

2014-Present

A PAST TO REMEMBER, A PRESENT TO CELEBRATE, A FUTURE TO GENERATE.

1929: Donald B. Rice, Sr. opened a gulf service station on South Market Street in Frederick, MD

1951: Donald B. Rice, Sr. was the Mayor of Frederick City till 1954

1956: Donald B. Rice Tire was incorporated to become Donald B. Rice Tire Co. Inc.

1956: Purchased first OTR Truck.

1956: Operated retread plant on South Market Street in Frederick, MD

1957: First giant tire installed at local quarry.

1958: Opened first retail store in Frederick, MD on West Patrick Street.

1960: Relocated to the 700 block of East Street in Frederick, MD.

1960: Relocated to the 700 block of East Street in Frederick, MD.

1968: Ken Sr. joined the company.

1969: Moved the Corporate office to the 900 block of East Street in Frederick, MD

1972: Signed with the Goodyear Tire & Rubber Company.

1972: Opened RT.85 retail location.

1975: Ken Rice Sr. named President.

1977: Maggie Buckholtz joined the company.

1979: Opened South Market Street retail location.

1981: Donald B. Rice retires.

1984: East Street retail was formed.

1985: Cumberland location opened.

1985: Ken Rice II joined the company.

1987: Donald B. Rice passed away.

1987: Winchester location opened.

1988: Retread plant opened in downtown Winchester.

1990: Retread plant fire destroyed entire building.

1991: Retread plant opened in industrial park.

1992: Baltimore location opened.

1992: Opened Lavale retail location.

1994: Cumberland store moved to Mexico Farms.

1995: Baltimore location moved to Washington Blvd.

1996: Forestville location opened.

1996: Chris Chase joined the company.

1996: Frederick (Tilco Drive) location opened.

1996: Frederick little league baseball field named after Donald B. Rice.

1999: Opened Mount Airy retail location.

2001: Haymarket location opened.

2004: Harrisonburg location opened.

2005: Sold 5 retail locations to Mr. Tire/Monroe

2005: Hagerstown location opened.

2006: Purchased Roson Troilo store in Brandy Station.

2009: Chris Chase named President.

2011: Moved Haymarket location to Manassas.

2014: Rebranded trade name to Rice Tire.

2014: Gaithersburg location opened.

2016: Completed expansion of Cumberland location.

2016: Celebrated 60 years of business

                 

2017: Completed expansion of Frederick (Tilco Drive) location.

2018: Hagerstown location moved to Hopewell Road.

2019: Brian Chase joined the company.

2019: Verona location opened.

2020: Maggie Buckholtz retired.

2020: Rice Retreading became Rice Tire

2021: Ashland location opened.

FIND A RICE TIRE LOCATION NEAR YOU

We would love to hear from you

      Rice Tire services virtually every type of passenger vehicle on the road today in our 11 locations across the Mid-Atlantic region.  We offer the leading brands of  passenger car tires, light truck tires, SUV tires, and trailer tires from manufacturers like Goodyear, Michelin, Continental, General Tire, Falken, Hankook, Doral, El Dorado, Kelly, Bridgestone, Firestone, BFGoodrich, and many others.  Additionally, we carry several brands of UTV and ATV tires for your four wheeler’s and side-by-side off road vehicles including Carlisle, Deestone, and Kenda.

      Our service departments are skilled and certified in oil and filter changes, two-wheel alignments, four wheel alignments, wheel balancing, wheel alignment, TPMS servicing, brake inspections, disc brake repairs, drum brake repairs, belts and hoses, and many others types of services and repairs for both consumer and commercial vehicles.  For the convenience of our customers we offer Virginia State Vehicle Inspections at our Brandy Station Location

      Our commercial services division has been servicing the commercial fleets in the  area for many years and our customers have come to depend on our skill and management of their fleets, we even offer them 24/7 Roadside assistance.  Where the “rubber really meets the road” for our commercial customers however is in retreading. 

      Between the  experience we bring with our Fleet Tire Management and in-house Retreading Programs we have the potential of delivering significant savings for our commercial customers while at the same time adding safety and increasing service vehicle up-time.   

      We offer numerous brands of commercial and OTR tires including Goodyear, Michelin, Continental, Constilation, Sailun, Hankook, Falken, Gladiator, Carlisle, Galaxy, Primex, and many others.

      Lastly, in an effort to better support our customers, we’ve made financing available for some purchases through the Goodyear Credit Card Program that offers no interest if paid within 6 months of the date of purchase.