Visit our Verona, VA Location

Verona, VA

228 Lee Hwy
Verona, VA 24482

ph:(540) 248-8020


Rice Tire is super excited to welcome Central Tire of Verona to the family.

The new Rice Tire Verona Location at 228 Lee Hwy in Verona, has been pillar in the community for 74 years.  As the best tire shop in Verona, we intend to continue that tradition of great prices and service.

Matched with our 66 years of doing the same, it’s a combination that can’t be beat!

Drop by the tire shop anytime to get a quote, buy tires, or have your regularly schedueld automotive maintenance doen on your car or truck.

Rice Tires is devoted to providing our customers with the best tire buying experience possible no matter which of our 10 stores you visit.  Come by today, we’re open 7:00 to 5:30 Monday through Friday and Saturdays from 7:00 to 12:00, closed Sundays.

We look forward to serving you and thanks for checking in.


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Google Rating
Based on 153 reviews
Facebook Rating
Based on 25 reviews
Yelp Rating
Based on 2 reviews
Curtis J.
Curtis J.
23:11 04 May 21
Great place for alignment for lowered vehicles
Garylee H.
Garylee H.
11:40 28 Apr 21
Excellent service from my old 1942 Willys Jeep. Really help handling up the Jeep I having the complete front end aligned. Thank you again for your help.
Wes H.
Wes H.
00:09 19 Apr 21
Took my Tacoma to rice tires because the TPM light was on. Asked them to diagnosis it and they said the sensors needed to be reprogrammed to the car. Worked for about 24 hrs then light came back on. Took it to Toyota to have it diagnosed the second time and it was the spare tire sensor that was bad. Rice tires then replaced the sensor for a 1/4 of the price to have it done at the Toyota place and all has been well since. I’m not sure why rice tires couldn’t tell the spare tire sensor was bad the first time but they didn’t charge me much, so no big loss and the service was great, quick, and friendly both times.Also the first time at rices I noticed they put all my tire pressures to 39. They were set at 29 and 32 when I took it in. That is kind of a weird thing to do when the proper pressure is inside the drivers side door. Maybe it was part of diagnosing the issue?
david H.
david H.
22:57 18 Apr 21
Have always received first class service. Always very pleasant and happy to help. Thank you!
phyllis C.
phyllis C.
21:27 18 Apr 21
Very helpful staff. Reasonable prices. Definitely will return.
Sue C.
Sue C.
20:20 18 Apr 21
I had a light come on my dashboard and wasn’t sure if it was something Rice Tire would or could do but I stopped one day while I was off from work. So glad I did. I was told they could look at it that day. Not only did they fix my car but they were also able to put new tires on my truck that very same day. Front staff very friendly and helpful. Thank you Randy and Terry. I will definitely be using them again.